| LDR | | 02458cmm uu200529Ka 4500 |
| 001 | | 000000299668 |
| 003 | | OCoLC |
| 005 | | 20230517133231 |
| 006 | | m d |
| 007 | | cr cnu---unuuu |
| 008 | | 101130s2011 nyua ob 001 0 eng d |
| 020 | |
▼a 9780203875100 (electronic bk.) |
| 020 | |
▼a 0203875109 (electronic bk.) |
| 020 | |
▼z 9780415801942 |
| 020 | |
▼z 041580194X |
| 029 | 1 |
▼a AU@
▼b 000046688058 |
| 035 | |
▼a (OCoLC)688220019 |
| 040 | |
▼a N$T
▼b eng
▼c N$T
▼d EBLCP
▼d YDXCP
▼d E7B
▼d OCLCQ
▼d MHW
▼d OCLCQ
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF1416
▼b .C947 2011eb |
| 072 | 7 |
▼a BUS
▼x 043030
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 043040
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 026000
▼2 bisacsh |
| 082 | 04 |
▼a 658.8/4
▼2 22 |
| 100 | 1 |
▼a Czinkota, Michael R. |
| 245 | 10 |
▼a Global business
▼h [electronic resource] :
▼b positioning ventures ahead /
▼c Michael R. Czinkota, Ilkka A. Ronkainen. |
| 260 | |
▼a New York :
▼b Routledge,
▼c 2011. |
| 300 | |
▼a 1 online resource (xviii, 250 p.) :
▼b ill. |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global presence -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business. |
| 520 | |
▼a Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Export marketing. |
| 650 | 0 |
▼a International trade. |
| 650 | 4 |
▼a Business. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x International
▼x Marketing.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Marketing
▼x Multilevel.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Exports & Imports.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Ronkainen, Ilkka A. |
| 776 | 08 |
▼i Print version:
▼a Czinkota, Michael R.
▼t Global business.
▼d New York : Routledge, 2011
▼z 9780415801942
▼w (DLC) 2009052412
▼w (OCoLC)496282124 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=339905 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL592946 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 3283238 |
| 938 | |
▼a ebrary
▼b EBRY
▼n ebr10432350 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |