| LDR | | 03226cmm uu200589Ia 4500 |
| 001 | | 000000299625 |
| 003 | | OCoLC |
| 005 | | 20230517133138 |
| 006 | | m d |
| 007 | | cr cnu---unuuu |
| 008 | | 101015s2009 enka ob 001 0 eng d |
| 019 | |
▼a 311787530
▼a 659282856
▼a 680618857
▼a 712992621 |
| 020 | |
▼a 9780080961255 (electronic bk.) |
| 020 | |
▼a 0080961258 (electronic bk.) |
| 020 | |
▼a 9781856177184 (paper) |
| 020 | |
▼a 1856177181 (paper) |
| 024 | 8 |
▼a 9786612169601 |
| 035 | |
▼a (OCoLC)670247693 |
| 037 | |
▼a 216960
▼b MIL |
| 040 | |
▼a N$T
▼b eng
▼c N$T
▼d CDX
▼d OCLCQ
▼d E7B
▼d MHW
▼d BTCTA
▼d OCLCQ
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5415.13
▼b .D66 2009eb |
| 072 | 7 |
▼a BUS
▼x 094000
▼2 bisacsh |
| 082 | 04 |
▼a 658.8/02
▼2 22 |
| 100 | 1 |
▼a Donnelly, Ray. |
| 245 | 10 |
▼a CIM coursebook .
▼p Delivering customer value through marketing
▼h [electronic resource] /
▼c edited by Colin Linton ; and authored by Ray Donnelly. |
| 246 | 3 |
▼a Chartered Institute of Marketing coursebook.
▼p Delivering customer value through marketing |
| 246 | 30 |
▼a Delivering customer value through marketing |
| 260 | |
▼a Oxford, UK ;
▼a Burlington, MA :
▼b Butterworth-Heinemann,
▼c 2009. |
| 300 | |
▼a 1 online resource (xiii, 273 p.) :
▼b ill. |
| 500 | |
▼a "Professional diploma in marketing"--Cover. |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a section 1. Product proposition and brand management -- section 2. Channel management -- section 3. Managing marketing communications -- section 4. Managing and achieving customers' service expectations through the marketing mix. |
| 520 | |
▼a Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various for. |
| 588 | |
▼a Description based on print version record. |
| 610 | 20 |
▼a Chartered Institute of Marketing
▼x Examinations
▼v Study guides. |
| 650 | 0 |
▼a Marketing
▼x Management. |
| 650 | 0 |
▼a Marketing
▼x Management
▼x Examinations
▼v Study guides. |
| 650 | 0 |
▼a Customer relations. |
| 650 | 0 |
▼a Customer relations
▼x Examinations
▼v Study guides. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Green Business.
▼2 bisacsh |
| 650 | 07 |
▼a Kundenorientierung.
▼2 swd |
| 650 | 07 |
▼a Marketing.
▼2 swd |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Linton, Colin. |
| 776 | 08 |
▼i Print version:
▼a Donnelly, Ray.
▼t CIM coursebook.
▼d Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2009
▼z 9781856177184
▼w (OCoLC)668143905 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=335991 |
| 938 | |
▼a Coutts Information Services
▼b COUT
▼n 10592747 |
| 938 | |
▼a ebrary
▼b EBRY
▼n ebr10406830 |
| 938 | |
▼a Baker and Taylor
▼b BTCP
▼n BK0008216397 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |