| LDR | | 02903cmm uu200517Ka 4500 |
| 001 | | 000000299191 |
| 003 | | OCoLC |
| 005 | | 20230517132246 |
| 006 | | m d |
| 007 | | cr cnu---unuuu |
| 008 | | 101011s2010 ii a ob 001 0 eng d |
| 019 | |
▼a 712994457 |
| 020 | |
▼a 9788132106173 (electronic bk.) |
| 020 | |
▼a 8132106172 (electronic bk.) |
| 020 | |
▼z 9788132104711 (pbk.) |
| 020 | |
▼z 8132104714 (pbk.) |
| 029 | 1 |
▼a AU@
▼b 000046286496 |
| 029 | 1 |
▼a NZ1
▼b 13642216 |
| 035 | |
▼a (OCoLC)669509146 |
| 040 | |
▼a N$T
▼b eng
▼c N$T
▼d EBLCP
▼d YDXCP
▼d E7B
▼d OCLCQ
▼d SNK
▼d MHW
▼d OCLCQ
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5415.13
▼b .V46 2010eb |
| 072 | 7 |
▼a BUS
▼x 043000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 078000
▼2 bisacsh |
| 082 | 04 |
▼a 658.8
▼2 22 |
| 100 | 1 |
▼a Venugopal, Pingali,
▼d 1958- |
| 245 | 10 |
▼a Marketing management
▼h [electronic resource] :
▼b a decision-making approach /
▼c Pingali Venugopal. |
| 260 | |
▼a New Delhi, India ;
▼a Thousand Oaks, Calif. :
▼b Response Books,
▼c 2010. |
| 300 | |
▼a 1 online resource (xvii, 245 p.) :
▼b ill. |
| 490 | 0 |
▼a Response books |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process. |
| 520 | |
▼a A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and develop appropriate strategies. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the present-day marketing arena. The author states that the marketing activities should start by converting the technical product t. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Marketing
▼x Management. |
| 650 | 4 |
▼a Business
▼x Management. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Marketing
▼x General.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Distribution.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Venugopal, Pingali, 1958-
▼t Marketing management.
▼d New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2010
▼z 9788132104711
▼w (DLC) 2010032554
▼w (OCoLC)652448012 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=340360 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL592882 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 3500978 |
| 938 | |
▼a ebrary
▼b EBRY
▼n ebr10421607 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |