| LDR | | 02384cmm uu200553Ia 4500 |
| 001 | | 000000299107 |
| 003 | | OCoLC |
| 005 | | 20230517132106 |
| 006 | | m d |
| 007 | | cr cnu---unuuu |
| 008 | | 100408s2009 enkab ob 001 0 eng d |
| 019 | |
▼a 647846367 |
| 020 | |
▼a 9781849507219 (electronic bk.) |
| 020 | |
▼a 184950721X (electronic bk.) |
| 020 | |
▼z 1849507201 |
| 020 | |
▼z 9781849507202 |
| 029 | 1 |
▼a CDX
▼b 12123162 |
| 029 | 1 |
▼a NZ1
▼b 13459476 |
| 035 | |
▼a (OCoLC)605025781 |
| 040 | |
▼a N$T
▼b eng
▼c N$T
▼d EBLCP
▼d CDX
▼d IDEBK
▼d E7B
▼d OCLCQ
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a G155.A1
▼b T687 2009eb |
| 072 | 7 |
▼a BUS
▼x 002000
▼2 bisacsh |
| 082 | 04 |
▼a 659.193384791
▼2 22 |
| 245 | 00 |
▼a Tourism branding
▼h [electronic resource] :
▼b communities in action /
▼c [edited by] Liping A. Cai, William C. Gartner, Ana Mari?a Munar. |
| 250 | |
▼a 1st ed. |
| 260 | |
▼a Bingley, UK :
▼b Emerald Group Pub.,
▼c 2009. |
| 300 | |
▼a 1 online resource (viii, 297 p.) :
▼b ill., maps. |
| 490 | 1 |
▼a Bridging tourism theory and practice,
▼x 2042-1443 ;
▼v v. 1 |
| 504 | |
▼a Includes bibliographical references (p. [233]-262) and index. |
| 520 | |
▼a Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Advertising
▼x Tourism. |
| 650 | 0 |
▼a Place marketing. |
| 650 | 0 |
▼a Tourism. |
| 650 | 0 |
▼a Tourism
▼x Marketing. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Advertising & Promotion.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Cai, Liping A. |
| 700 | 1 |
▼a Gartner, William C. |
| 700 | 1 |
▼a Munar, Ana Mari?a. |
| 776 | 08 |
▼i Print version:
▼t Tourism branding.
▼b 1st ed.
▼d Bingley, UK : Emerald Group Publishing, 2009
▼z 9781849507202
▼w (OCoLC)557492874 |
| 830 | 0 |
▼a Bridging tourism theory and practice ;
▼v v. 1. |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=308854 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL476585 |
| 938 | |
▼a Coutts Information Services
▼b COUT
▼n 12123162 |
| 938 | |
▼a ebrary
▼b EBRY
▼n ebr10360103 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |