| LDR | | 00000nam c2200205 a 4500 |
| 001 | | 000000286886 |
| 005 | | 20210705112942 |
| 007 | | ta |
| 008 | | 200721s2021 enka b 001 0 eng |
| 020 | |
▼a 9781292341132(pbk.) |
| 040 | |
▼a 248032
▼c 248032
▼d 248032 |
| 049 | 0 |
▼l WM4681
▼f W |
| 082 | 04 |
▼a 658.8
▼2 21 |
| 090 | |
▼a 658.8
▼b K87p18 |
| 245 | 10 |
▼a Principles of marketing /
▼d Philip Kotler,
▼e Gary Armstrong. |
| 250 | |
▼a Eighteenth edition, Global edition. |
| 260 | |
▼a Harlow, Essex :
▼b Pearson,
▼c 2021. |
| 300 | |
▼a 728 p. :
▼b colour illustrations ;
▼c 28 cm. |
| 500 | |
▼a Previous edition: 2018. |
| 504 | |
▼a Includes bibliographical references (p. 659-702) and index. |
| 650 | 0 |
▼a Marketing. |
| 700 | 1 |
▼a Kotler, Philip,
▼e author. |
| 700 | 1 |
▼a Armstrong, Gary
▼q (Gary M.),
▼e author. |
| 990 | |
▼a 관리자
▼b 관리자2 |