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LDR00000nam c2200205 a 4500
001000000277701
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008091005s2018 enka b 001 0 eng
020 ▼a 9781292089959
020 ▼a 1292089954
040 ▼a 248032 ▼c 248032 ▼d 248032
0490 ▼l WM4562 ▼f W
08204 ▼a 658.8 ▼2 21
090 ▼a 658.8 ▼b W799e3
24500 ▼a Essentials of services marketing / ▼d Jochen Wirtz, ▼e Christopher Lovelock.
250 ▼a 3rd ed.
260 ▼a Harlow : ▼b Pearson Education Limited, ▼c 2018.
300 ▼a 670 p. : ▼b color, illustrations ; ▼c 24 cm.
504 ▼a Includes bibliographical references and indexes(p. 655-670).
650 0 ▼a Service industries ▼x Marketing.
653 ▼a Service industries ▼a Marketing
7001 ▼a Wirtz, Jochen, ▼e author.
7001 ▼a Lovelock, Christopher H., ▼e author.
990 ▼a 관리자2 ▼b 관리자2