| LDR | | 00000nam c2200205 a 4500 |
| 001 | | 000000277700 |
| 005 | | 20190905114903 |
| 007 | | ta |
| 008 | | 180214s2018 enka 000 0 eng |
| 020 | |
▼a 9781292220178 (pbk.) |
| 020 | |
▼a 1292220171 (pbk.) |
| 040 | |
▼a 248032
▼c 248032
▼d 248032 |
| 049 | 0 |
▼l WM4561
▼f W |
| 050 | 4 |
▼a HF5415
▼b .K636 2018 |
| 082 | 04 |
▼a 658.8
▼2 21 |
| 090 | |
▼a 658.8
▼b K87p17 |
| 245 | 00 |
▼a Principles of marketing /
▼d Philip Kotler ,
▼e Gary Armstrong. |
| 250 | |
▼a 17th edition. |
| 260 | |
▼a Harlow :
▼b Pearson Education Limited,
▼c 2018. |
| 300 | |
▼a 734 p. :
▼b ill. ;
▼c 28 cm. |
| 504 | |
▼a Includes bibliographical references(p. 675-703) and index(p. 705-734). |
| 505 | 0 |
▼a Defining marketing and the marketing process -- Understanding the marketplace and consumer value -- Designing a consumer value -- Driven strategy and mix -- Extending marketing. |
| 650 | 0 |
▼a Marketing. |
| 653 | |
▼a Marketing. |
| 700 | 1 |
▼a Kotler, Philip,
▼e author |
| 700 | 1 |
▼a Armstrong, Gary,
▼e author |
| 990 | |
▼a 관리자2
▼b 관리자2 |