| 1 |
|
Consumer information systems and relationship management : design, implementation, and use / [electronic resource]
|
Lin, Angela Foster, Jonathan Scifleet, Paul.
|
Business Science Reference
|
2013
|
|
|
|
| 2 |
|
Marketing decision making and the management of pricing : successful business tools / [electronic resource]
|
Rajagopal
|
Business Science Reference
|
2013
|
|
|
|
| 3 |
|
Localizing global marketing strategies : emerging research and opportunities /
|
Harvey, Janell NaKia
|
Business Science Reference, an imprint of IGI Global
|
2020
|
|
|
|
| 4 |
|
Green marketing as a positive driver toward business sustainability /
|
Naidoo, Vannie Verma, Rahul
|
IGI Global, Business Science Reference
|
2020
|
|
|
|
| 5 |
|
Leveraging consumer behavior and psychology in the digital economy /
|
Mohd Suki, Norazah Mohd Suki, Norbayah
|
Business Science Reference, an imprint of IGI Global
|
2020
|
|
|
|
| 6 |
|
Big data marketing strategies for superior customer experience /
|
Saura, Jose? Ramo?n
|
|
2023
|
|
|
|
| 7 |
|
Digital marketing strategies for fashion and luxury brands /
|
Ozuem, Wilson Azemi, Yllka
|
Business Science Reference
|
2018
|
|
|
|
| 8 |
|
Digital marketing strategies for tourism, hospitality, and airline industries /
|
Santos, Jose Duarte Silva, Oscar Lima
|
IGI Global
|
2020
|
|
|
|
| 9 |
|
Customer satisfaction and sustainability initiatives in the fourth industrial revolution /
|
Silvestri, Cecilia Piccarozzi, Michela Aquilani, Barbara
|
IGI Global, Business Science Reference
|
2020
|
|
|
|
| 10 |
|
Corporate social responsibility and strategic market positioning for organizational success /
|
Brown, Carlton Nwagbara, Uzoechi
|
IGI Global, Business Science Reference
|
2019
|
|
|
|
