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The Dumbo in the Room: An Examination into What Public Officials Think of the Role of Marketing and Branding in Florida

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개인저자Thomas, M. Blair.
단체저자명The Florida State University. Public Administration.
서명/저자사항The Dumbo in the Room: An Examination into What Public Officials Think of the Role of Marketing and Branding in Florida.
발행사항[S.l.] : The Florida State University., 2018
발행사항Ann Arbor : ProQuest Dissertations & Theses, 2018
형태사항148 p.
소장본 주기School code: 0071.
ISBN9780438306172
일반주기 Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
Advisers: Frances S. Berry
요약Throughout the course of this decade, the Sunshine State has emerged as one of America's fastest growing states. As cities compete for opportunities to expand their tax base and achieve other municipally-centered goals, cities are faced with the
요약There is little that is known about the utilization of marketing and branding from the administrative local practitioner point-of-view from an American perspective. While it is understood that many cities engage in marketing and branding related
요약Utilizing surveys and interviews from cities across Florida, this dissertation provides a better understanding of how public administrators view marketing, branding, social marketing through a strategic management lens and discovers the degree t
일반주제명Public administration.
Marketing.
Management.
언어영어
기본자료 저록Dissertation Abstracts International80-01A(E).
Dissertation Abstract International
대출바로가기http://www.riss.kr/pdu/ddodLink.do?id=T14997053

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