가야대학교 분성도서관

상단 글로벌/추가 메뉴

회원 로그인


자료검색

자료검색

상세정보

부가기능

Firm Reputation Management through Branding

상세 프로파일

상세정보
자료유형E-Book
개인저자Yu, Jungju.
단체저자명Yale University.
서명/저자사항Firm Reputation Management through Branding.
발행사항[S.l.] : Yale University., 2018
발행사항Ann Arbor : ProQuest Dissertations & Theses, 2018
형태사항77 p.
소장본 주기School code: 0265.
ISBN9780438269583
일반주기 Source: Dissertation Abstracts International, Volume: 79-12(E), Section: A.
Adviser: Jiwoong Shin.
요약This dissertation, composed of two chapters, provides theoretical frameworks for analyzing branding strategies from perspectives of reputation management. Brand is one of the most valuable intangible assets a firm can possess, and many firms inv
요약The first chapter, a joint work with Zvika Neeman and Aniko Oery, examines a branding decision of multiple firms in a single product market. Firms can decide between selling their products under different (i.e. individual) brands and under the s
요약The second chapter explores branding decision of a single firm in multiple product markets. The firm decides whether to sell its products under the same brand (umbrella branding) or different brands (independent branding). If the firm used an um
요약If a brand name is shared with another firm (the first chapter), or with another product (the second chapter), the firm's reputation is exposed to a certain externality, for which it needs to account in order to manage its reputation optimally.
일반주제명Marketing.
언어영어
기본자료 저록Dissertation Abstracts International79-12A(E).
Dissertation Abstract International
대출바로가기http://www.riss.kr/pdu/ddodLink.do?id=T15001244

소장정보

  • 소장정보

인쇄 인쇄

메세지가 없습니다
No. 등록번호 청구기호 소장처 도서상태 반납예정일 예약 서비스 매체정보
1 WE00026506 658 가야대학교/전자책서버(컴퓨터서버)/ 대출가능 인쇄 이미지  

서평

  • 서평

태그

  • 태그

나의 태그

나의 태그 (0)

모든 이용자 태그

모든 이용자 태그 (0) 태그 목록형 보기 태그 구름형 보기
 

퀵메뉴

대출현황/연장
예약현황조회/취소
자료구입신청
상호대차
FAQ
교외접속
사서에게 물어보세요
메뉴추가
quickBottom

카피라이터

  • 개인정보보호방침
  • 이메일무단수집거부

김해캠퍼스 | 621-748 | 경남 김해시 삼계로 208 | TEL:055-330-1033 | FAX:055-330-1032
			Copyright 2012 by kaya university Bunsung library All rights reserved.