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Visual Communication of Climate Change: The Effect of Construal Level

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개인저자Duan, Ran.
단체저자명Michigan State University. Information and Media.
서명/저자사항Visual Communication of Climate Change: The Effect of Construal Level.
발행사항[S.l.] : Michigan State University., 2018
발행사항Ann Arbor : ProQuest Dissertations & Theses, 2018
형태사항159 p.
소장본 주기School code: 0128.
ISBN9780438329294
일반주기 Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
Adviser: Bruno Takahashi.
요약There is widespread consensus among the scientific community that human-caused climate change is occurring and is one of the most urgent threats facing our planet in the twenty-first century. However, Americans' concern for climate change is rel
요약Addressing this challenge, this study drew upon construal level theory to investigate the role of abstraction in the visual communication of climate change. Two online experiments were conducted to test how the level of abstraction and concreten
요약This study firstly clarified how psychological distance should be conceptualized, operationalized and integrated into climate change communication efforts by demonstrating the distinction between egocentric and nonegocentric distances. This pave
요약Practically, this study provides evidence-based visual communication strategies to the newspaper and broadcasting industries, policy makers, and visual communication practitioners regarding how to more effectively design and use abstract and con
일반주제명Communication.
Climate change.
Social psychology.
언어영어
기본자료 저록Dissertation Abstracts International80-01A(E).
Dissertation Abstract International
대출바로가기http://www.riss.kr/pdu/ddodLink.do?id=T15001111

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