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The Best of Friends, the Worst of Friends: Interpersonal and Intergroup Consequences of Seeking the Best
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Olson, Nicholas John. |
| 단체저자명 | University of Minnesota. Business Administration. |
| 서명/저자사항 | The Best of Friends, the Worst of Friends: Interpersonal and Intergroup Consequences of Seeking the Best. |
| 발행사항 | [S.l.] : University of Minnesota., 2018 |
| 발행사항 | Ann Arbor : ProQuest Dissertations & Theses, 2018 |
| 형태사항 | 144 p. |
| 소장본 주기 | School code: 0130. |
| ISBN | 9780438354029 |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
Adviser: Rohini Ahluwalia. |
| 요약 | I examine the effect of maximizing on consumers' conduct toward others in two essays. In essay 1, I explore how the goal of attaining the best influences the word of mouth that consumers share with others. Building on the notion that attaining t |
| 일반주제명 | Marketing. Behavioral psychology. |
| 언어 | 영어 |
| 기본자료 저록 | Dissertation Abstracts International80-01A(E). Dissertation Abstract International |
| 대출바로가기 | http://www.riss.kr/pdu/ddodLink.do?id=T15000071 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00024806 | DP 658 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출불가(별치) |
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