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Netflix recommends : algorithms, film choice, and the history of taste / [electronic resource]

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자료유형E-Book
개인저자Frey, Mattias, author.
서명/저자사항Netflix recommends :algorithms, film choice, and the history of taste /Mattias Frey.[electronic resource]
발행예정일자2110
형태사항1 online resource
소장본 주기WorldCat record variable field(s) change: 072
ISBN0520382021
9780520382022


서지주기Includes bibliographical references and index.
내용주기Introduction -- Why we need film and series suggestions -- How algorithmic recommender systems work -- Cracking the code, part I : developing Netflix's recommendation algorithms -- Cracking the code, part II : unpacking Netflix's myth of big data -- How real people choose films and series -- Afterword : robot critics vs. human experts -- Appendix : designing the empirical audience study.
요약"Algorithmic recommender systems, deployed by media companies to suggest content based on users' viewing histories, have inspired hopes for personalized, curated media, but also dire warnings of filter bubbles and media homogeneity. Curiously, both proponents and detractors assume that recommender systems are novel, effective, and widely used methods to choose films and series. Scrutinizing the world's most subscribed streaming service, Netflix, this book challenges that consensus. Investigating real-life users, marketing rhetoric, technical processes, business models, and historical antecedents, Mattias Frey demonstrates that these choice aids are neither as revolutionary nor alarming, neither as trusted nor widely used, as their celebrants and critics maintain. Netflix Recommends illustrates the constellations of sources that real viewers use to choose films and series in the digital age, and argues that, although some lament AI's hostile takeover of humanistic cultures, the thirst for filters, curators, and critics is stronger than ever"--
주제명(단체명)Netflix (Firm)
Netflix (Firm) -- fast --
일반주제명Streaming video -- Social aspects -- United States.
Recommender systems (Information filtering) -- Social aspects.
SOCIAL SCIENCE / Media Studies
주제명(지명)United States. -- fast
언어영어
기타형태 저록Print version:Frey, Mattias.Netflix recommendsOakland, California : University of California Press, [2021]9780520382381
대출바로가기https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3066447

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