자료유형 | E-Book |
---|---|
개인저자 | Kotler, Philip, author. |
서명/저자사항 | Advancing the common good :strategies for business, governments, and nonprofits /Philip Kotler.[electronic resource] |
발행사항 | Santa Barbara, California : Praeger, [2019] |
형태사항 | 1 online resource (xv, 176 pages) |
소장본 주기 | Master record variable field(s) change: 050 |
ISBN | 1440872457 9781440872457 |
서지주기 | Includes bibliographical references and index. |
내용주기 | Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers, and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations and foundations do to advance the common good? |
일반주제명 | Common good. Public interest. Social action. Social policy. Common good. Public interest. Social action. Social policy. |
언어 | 영어 |
기타형태 저록 | Print version:Kotler, Philip, author.Advancing the common goodSanta Barbara, California : Praeger, [2019]9781440872440 |
대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2249274 |
인쇄
No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
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1 | WE00015750 | 658.4/012 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |