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Marketing and outreach for the academic library : new approaches and initiatives /

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자료유형E-Book
개인저자Eden, Bradford Lee, editor.
서명/저자사항Marketing and outreach for the academic library :new approaches and initiatives /edited by Bradford Lee Eden.
형태사항1 online resource : illustrations.
총서사항Creating the 21st-century academic library ;7
소장본 주기eBooks on EBSCOhostAll EBSCO eBooks
ISBN9781442262553
1442262559

서지주기Includes bibliographical references and index.
내용주기Making social media worth it : planning and implementation for a small institution / Kaela Casey, Laura Worden -- Library spaces : inspiration and collaboration / Susan Van Alstyne -- Events and extravaganzas at Cunningham Memorial Library / Karen Evans -- Librarians as event coordinators : building partnerships and engagement through user-centered programs / Joe Clark -- Digital engagement in delivering library services : a case study from the State Library of New South Wales / Kathryn Barwick, Mylee Joseph -- From idea to Instagram : how an academic library marketing committee created a character for the YouTube generation / Joyce Garczynski, Laksamee Putnam, Lisa Woznicki -- Promoting digital library services through workshops / Tracy C. Bergstrom, Alexander Papson -- It's the end of the world as we know it, or is it? : looking beyond the new librarianship paradigm / Rebecca Parker, Dana McKay -- Embedded librarians : case studies from Loyola University New Orleans / Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey -- Democratizing digital : the Highway 89 Digital Collection and the promise of inclusive online collaboration / Brad Cole, Clint Pumphrey, Liz Woolcott.
일반주제명Academic libraries -- Marketing.
Academic libraries -- Public relations.
Library outreach programs.
Academic libraries -- Case studies.
LANGUAGE ARTS & DISCIPLINES -- Library & Information Science -- General.
언어영어
기타형태 저록Print version:Marketing and outreach for the academic library.Lanham : Rowman & Littlefield, [2016]9781442262539
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1204545

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