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Persuasion equation : the subtle science of getting your way /

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자료유형E-Book
개인저자Rodgers, Mark, 1965-
서명/저자사항Persuasion equation :the subtle science of getting your way /Mark Rodgers.
형태사항1 online resource.
소장본 주기eBooks on EBSCOhostAll EBSCO eBooks
ISBN9780814434185
0814434185


서지주기Includes bibliographical references and index.
요약How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to: radiate an aura of expertise; win trust and leverage credibility; build a business case that appeals to both heart and mind; adapt for personality, gender, and generational differences; use language strategically; perfect the five-step persuasion process; generate group buy-in; and master organizational politics. --
일반주제명Negotiation in business.
Persuasion (Psychology)
Success in business.
Decision making.
Decision making.
Negotiation in business.
Persuasion (Psychology)
Success in business.
SOCIAL SCIENCE / General
언어영어
기타형태 저록Print version:Rodgers, Mark 1965-Persuasion equation9780814434178
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=933069

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