가야대학교 분성도서관
주메뉴
자료검색
- Home
- 상세정보
상세정보
부가기능
Cambridge marketing handbook : stakeholder : public opinion, politics and partners / [electronic resource]
상세 프로파일
| 자료유형 | E-Book |
|---|---|
| 개인저자 | Nicklin, Terry. |
| 서명/저자사항 | Cambridge marketing handbook[electronic resource] :stakeholder : public opinion, politics and partners /Terry Nicklin. |
| 형태사항 | 1 online resource. |
| ISBN | 9780749470807 (electronic bk.) 0749470801 (electronic bk.) 1306154006 (electronic bk.) 9781306154000 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Part 1. Public opinion and politics -- part 2. Partners. |
| 요약 | This handbook explores the identification of stakeholders, their influence, and how organizations should relate to them - with models and examples used throughout. |
| 일반주제명 | Customer relations -- Management -- Handbooks, manuals, etc. Internet marketing -- Handbooks, manuals, etc. Relationship marketing -- Handbooks, manuals, etc. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. |
| 언어 | 영어 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=667418 |
소장정보
- 소장정보
인쇄
| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00004214 | 658.812 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
|
카피라이터
