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The best digital marketing campaigns in the world II : mastering the art of customer engagement /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Ryan, Damian. |
| 서명/저자사항 | The best digital marketing campaigns in the world II :mastering the art of customer engagement /Damian Ryan. |
| 판사항 | 2nd ed. |
| 형태사항 | 1 online resource. |
| ISBN | 9780749469696 (electronic bk.) 0749469692 (electronic bk.) |
| 내용주기 | Machine generated contents note: Acknowledgements -- About this book -- Digital marketing is dead -- no it's alive -- no it's all integrated now... eh? -- Case study 1 VW BlueMotion Roulette -- Case study 2 How Social Saved Water -- Case study 3 Oxford and Cambridge Boat Race -- Case study 4 Faktum Hotels -- Case study 5 JetBlue Getaways -- Case study 6 Heinz Beanz for Grown Upz -- Case study 7 Harley-Davidson's Open Road Festival -- Case study 8 McDonald's. Our Food. Your Questions -- Case study 9 Heathrow Boutique -- Case study 10 Activia -- Case study 11 Deutsche Telekom -- Case study 12 Nike 10k Run -- Case study 13 Red Bull Stratos -- Case study 14 Chickasaw Country -- Case study 15 Barclay Card 'Toys Unleashed' -- Case study 16 Avaya -- Case study 17 Bodyform -- Case study 18 Koozai -- Case study 19 KWV 3 Brandy -- Case study 20 Britian's Best Office Dog -- Case study 21 Ikea: Moving the Store -- Case study 22 Green for Go! -- Case study 23 The Tweet Shop -- Case study 24 O2 Rugby -- Case study 25 Samsung Facebook Activation -- Case study 26 Lufthansa Boeing 747-8 -- Case study 27 Fortnum & Mason -- Case study 28 Louisville Slugger -- Case study 29 Screwfix -- Case study 30 Polowers -- Case study 31 Peugeot: Let Your Body Drive -- Case study 32 Hobart: Get Back to Scratch -- Case study 33 Freshersfield.com -- Case study 34 Naturevalleytrailview.com -- Case study 35 'The Walking Dead' Kill Count -- Case study 36 8a Store -- Case study 37 UEFA Europa League -- Case study 38 Digicel -- Case study 39 Axe Wingman -- Case study 40 BBC Africa -- What's next?. |
| 요약 | "With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a staggering $9.8 billion by 2016 in a bid to attract today's media-savvy consumer.The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learned. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds.Covering a wide range of world-class award winning campaigns, including household names such as Coca-cola, Dell and Walkers Crisps, and the most successful viral video of 2012, this book is the must-read guide for all marketers looking to embrace the new digital landscape"-- |
| 요약 | "In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns including Redbull and Stratos, Evian's 31 ways to live young, and Students Beans' Freshers' Field, The Best Digital Marketing Campaigns in the World is an inspirational showcase of digital creativity and a must-read for everyone working in marketing and advertising"-- |
| 일반주제명 | Internet marketing -- Case studies. Advertising campaigns -- Case studies. Social media. Marketing -- Management. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / E-Commerce / Internet Marketing. BUSINESS & ECONOMICS / Advertising & Promotion. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Ryan, Damian.Best digital marketing campaigns in the world II.2nd ed9780749469689 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=706000 |
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