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The co-creation paradigm /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Ramaswamy, Venkatram, author. Ozcan, Kerimcan, 1971, author. |
| 서명/저자사항 | The co-creation paradigm /Venkat Ramaswamy and Kerimcan Ozcan. |
| 형태사항 | 1 online resource (xx, 333 pages) : illustrations |
| ISBN | 9780804790758 0804790752 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Introduction to the co-creation paradigm -- Innovating and designing co-creative engagement platforms -- Enabling and connecting with co-creation experiences -- Leveraging co-creative ecosystems of capabilities -- Building co-creative management systems -- Crafting co-creative enterprise architectures -- Co-creating transformational change -- Evolving economies and societies through co-creation -- Wealth-welfare-wellbeing and private-public-social sector co-creation -- Embracing the co-creation paradigm. |
| 요약 | A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders-from customers and employees to suppliers, partners, and citizens at large-as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems ... |
| 일반주제명 | Customer relations. Relationship marketing. Product management. Business networks. Business. Finance. Management. Stocks. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Business networks. Customer relations. Product management. Relationship marketing. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Ramaswamy, Venkatram.Co-creation paradigm.Stanford, California : Stanford University Press, [2014]9780804789158 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=713553 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
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| 1 | WE00005913 | 658.5 658.5/75 658.575 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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