자료유형 | E-Book |
---|---|
개인저자 | Leboff, Grant. |
서명/저자사항 | Sticky marketing[electronic resource] :why everything in marketing has changed and what to do about it /Grant Leboff. |
발행사항 | London ; Philadelphia : Kogan Page, 2011. |
형태사항 | 1 online resource (xiv, 218 p.) |
ISBN | 9780749460518 (electronic bk.) 0749460512 (electronic bk.) |
서지주기 | Includes bibliographical references (p. 179-211) and index. |
내용주기 | Pt. 1. Prologue -- pt. 2. Setting the scene -- pt. 3. Developing an effective marketing strategy -- pt. 4. Communicating the message -- pt. 5. Conclusion. |
일반주제명 | Marketing. Internet marketing. Information technology -- Social aspects. BUSINESS & ECONOMICS -- Marketing -- General. BUSINESS & ECONOMICS -- Distribution. |
언어 | 영어 |
기타형태 저록 | Print version:Leboff, Grant.Sticky marketing.London ; Philadelphia : Kogan Page, 20119780749460501 |
대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354492 |
인쇄
No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
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1 | WE00002064 | 658.8 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |