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E-marketing in developed and developing countries : emerging practices / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | El-Gohary, Hatem, 1970- Eid, Riyad. |
| 서명/저자사항 | E-marketing in developed and developing countries[electronic resource] :emerging practices /Hatem El-Gohary and Riyad Eid, editors. |
| 발행사항 | Hershey, PA : Business Science Reference, [2013] |
| 형태사항 | 1 online resource. |
| ISBN | 9781466639553 (electronic bk.) 1466639555 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Section 1. E-marketing recent issues and emerging practices -- section 2. E-marketing recent issues and emerging practices in developed countries -- section 3. E-marketing recent issues and emerging practices in developing countries. |
| 요약 | "This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"--Provided by publisher. |
| 일반주제명 | Internet marketing. Marketing. Electronic commerce. BUSINESS & ECONOMICS / E-Commerce / Internet Marketing. BUSINESS & ECONOMICS / Mail Order. BUSINESS & ECONOMICS / Marketing / Direct. BUSINESS & ECONOMICS / Marketing / Multilevel. BUSINESS & ECONOMICS / Marketing / Telemarketing. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:E-marketing in developed and developing countries.Hershey, PA : Business Science Reference, [2013]9781466639546 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=580092 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00001379 | 658.8/72 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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