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The globalization of advertising : agencies, cities and spaces of creativity / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Beaverstock, Jonathan V. |
| 서명/저자사항 | The globalization of advertising[electronic resource] :agencies, cities and spaces of creativity /James R. Faulconbridge ... [et al.]. |
| 발행사항 | London ; New York : Routledge, 2011. |
| 형태사항 | 1 online resource (xi, 189 p.) : ill., maps. |
| 총서사항 | Routledge studies in human geography ;34 |
| ISBN | 9780203860892 (electronic bk.) 0203860896 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Situating global advertising agencies and cities -- Introduction -- The global advertising agency -- Cities and the grounding of global advertising work -- Geographies of advertising work in the twenty first century -- Cities and advertising globalization: New York, Los Angeles, and Detroit in a global perspective -- Agencies and advertising globalization : coordinating interactions with clients and consumers -- Agency -- city relationships in advertising globalization -- New York City : from centre of global advertising to a global advertising centre -- Los Angeles : a paradoxically "local" creative city -- Detroit : market change and a city falling outside of the global space economy -- Coda : agencies, cities, and recession -- Conclusions : advertising agencies and cities in the space economy. |
| 일반주제명 | Advertising. Globalization -- Economic aspects. BUSINESS & ECONOMICS -- Advertising & Promotion. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Globalization of advertising.London ; New York : Routledge, 20119780415567169 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=347242 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
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| 1 | WE00000272 | 659.1/042 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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