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Reinventing public service television for the digital future [electronic resource] /

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자료유형E-Book
개인저자Debrett, Mary.
서명/저자사항Reinventing public service television for the digital future[electronic resource] /Mary Debrett.
발행사항Bristol, UK ; Chicago : Intellect, 2010.
형태사항1 online resource (253 p.)
ISBN9781841503967 (electronic bk.)
1841503967 (electronic bk.)


서지주기Includes bibliographical references (p. [219]-236) and index.
내용주기1. The Need for Reinvention -- 2. The BBC -- 'The Cornerstone of National Culture' -- 3. Channel Four -- 'A Service with a Difference' -- 4. The ABC -- 'The National Broadcaster' -- 5. SBS -- 'A Multicultural Service' -- 6. American Public Television -- 'A Non-commercial Service' -- 7. Television New Zealand -- 'A Crown Owned Company' -- 8. Public Service Media -- 9. Trust and Public Service Media.
요약Once regarded as a system in decline, public service broadcasters have acquired renewed legitimacy in the digital environment, as drivers of digital take-up, innovators and trusted brands. Exploring this remarkable transformation, Reinventing Public Service Television for the Digital Future engages with the new opportunities and challenges facing public service media, outlining the ways in which interactive technologies are now expanding the delivery of diverse goals and enhancing public accountability. Drawing on fifty interviews with media industry and academic specialists from four countries.
일반주제명Public service television programs.
Digital television.
Digital television.
Public service television programs.
Business.
TECHNOLOGY & ENGINEERING -- Television & Video.
언어영어
기타형태 저록Print version:Debrett, Mary.Reinventing public service television for the digital future.Bristol : Intellect, 20109781841503219
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=335512

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