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The Multiple Facets of Gratitude: Exploring the Effects of Salvation, Serendipitous, and Serene Gratitude on Consumer Behavior

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자료유형E-Book
개인저자Hyodo, Jamie D.
단체저자명The Pennsylvania State University. Business Administration.
서명/저자사항The Multiple Facets of Gratitude: Exploring the Effects of Salvation, Serendipitous, and Serene Gratitude on Consumer Behavior.
발행사항[S.l.] : The Pennsylvania State University., 2016
발행사항Ann Arbor : ProQuest Dissertations & Theses, 2016
형태사항87 p.
소장본 주기School code: 0176.
ISBN9780438135031
일반주기 Source: Dissertation Abstracts International, Volume: 79-12(E), Section: A.
요약Previous conceptualizations of gratitude have neither accounted for the state of need of the grateful individual before their benefit was received nor for the agency of the source of the benefit. Accounting for these factors leads to the develop
요약In the first essay, I explore how and why the three gratitude types emerge and establish their differences. This examination focuses on the affective composition of each gratitude type, the cognitive appraisals associated with each gratitude typ
요약In the second essay, I explore the implications of each gratitude type on subjective feelings of control. In this essay, salvation gratitude is identified as inducing a state of decreased subjective feelings of control, relative to other forms o
요약The dissertation concludes by discussing the implications of three gratitude types, as well as identifying a series of future research directions.
일반주제명Marketing.
Business administration.
언어영어
기본자료 저록Dissertation Abstracts International79-12A(E).
Dissertation Abstract International
대출바로가기http://www.riss.kr/pdu/ddodLink.do?id=T15000669

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