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The Dumbo in the Room: An Examination into What Public Officials Think of the Role of Marketing and Branding in Florida
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Thomas, M. Blair. |
| 단체저자명 | The Florida State University. Public Administration. |
| 서명/저자사항 | The Dumbo in the Room: An Examination into What Public Officials Think of the Role of Marketing and Branding in Florida. |
| 발행사항 | [S.l.] : The Florida State University., 2018 |
| 발행사항 | Ann Arbor : ProQuest Dissertations & Theses, 2018 |
| 형태사항 | 148 p. |
| 소장본 주기 | School code: 0071. |
| ISBN | 9780438306172 |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
Advisers: Frances S. Berry |
| 요약 | Throughout the course of this decade, the Sunshine State has emerged as one of America's fastest growing states. As cities compete for opportunities to expand their tax base and achieve other municipally-centered goals, cities are faced with the |
| 요약 | There is little that is known about the utilization of marketing and branding from the administrative local practitioner point-of-view from an American perspective. While it is understood that many cities engage in marketing and branding related |
| 요약 | Utilizing surveys and interviews from cities across Florida, this dissertation provides a better understanding of how public administrators view marketing, branding, social marketing through a strategic management lens and discovers the degree t |
| 일반주제명 | Public administration. Marketing. Management. |
| 언어 | 영어 |
| 기본자료 저록 | Dissertation Abstracts International80-01A(E). Dissertation Abstract International |
| 대출바로가기 | http://www.riss.kr/pdu/ddodLink.do?id=T14997053 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00027969 | 350 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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