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Taiwanese Perceptions and Attitudes of Brand Name and Generic Medications

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자료유형	E-Book
개인저자	Chung, Jerome Hsingwen.
단체저자명	The University of Wisconsin - Madison. Social and Administrative Sciences in Pharmacy.
서명/저자사항	Taiwanese Perceptions and Attitudes of Brand Name and Generic Medications.
발행사항	[S.l.] : The University of Wisconsin - Madison., 2018
발행사항	Ann Arbor : ProQuest Dissertations & Theses, 2018
형태사항	192 p.
소장본 주기	School code: 0262.
ISBN	9780438200975
일반주기	Source: Dissertation Abstracts International, Volume: 79-12(E), Section: B. Adviser: David H. Kreling.
요약	Goal: The overall goal of the study was to explore consumer perceptions and attitudes about brand name drugs and generic drugs in Taiwan. Bivariate associations were investigated among perceptions, attitudes, anticipated actions (thoughts), know
요약	Methods: The sampling frame was three hospitals in Taiwan: Tri-Service General Hospital (TSGH)
요약	Results: Data collection between March 19th and April 12th 2018 achieved 517 questionnaires for analysis (TSGH = 200, CMUH = 203, CYH = 114). Only about 40 percent of the hospital patients contacted to participate reported that they had heard of
요약	For perceived effectiveness, about 40 to 60 percent of respondents associated the effectiveness features or characteristics with brand name drugs and less than 10% associated those characteristics with generic drugs. For perceived quality, respo
요약	In the bivariate analyses, perceptions and attitudes were significantly associated in expected directions, higher perceptions for effectiveness for brand name drugs matched higher perceptions for quality and positive attitudes toward brand name
요약	Conclusion: A considerable proportion of Taiwanese consumer respondents had positive perceptions of effectiveness and quality, plus attitudes toward brand name drugs and these perceptions and attitudes were also associated with corresponding ant
일반주제명	Behavioral psychology. Marketing. Asian studies.
언어	영어
기본자료 저록	Dissertation Abstracts International79-12B(E). Dissertation Abstract International
대출바로가기	http://www.riss.kr/pdu/ddodLink.do?id=T14999760