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GAMIFICATION FOR PRODUCT EXCELLENCE : make your product stand out with higher user engagement, retention, and innovation / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Hyzy, Mike, author. Wardle, Bret, author. Zichermann, Gabe, 1974-, writer of foreword. |
| 서명/저자사항 | GAMIFICATION FOR PRODUCT EXCELLENCE[electronic resource] :make your product stand out with higher user engagement, retention, and innovation /Mike Hyzy, Bret Wardle ; foreword by Gabe Zichermann. |
| 발행사항 | Birmingham, UK : Packt Publishing Ltd., 2023. |
| 형태사항 | 1 online resource |
| 소장본 주기 | Added to collection customer.56279.3 |
| ISBN | 9781837634439 1837634432 |
| 일반주기 |
Includes index.
|
| 내용주기 | Cover -- Title Page -- Copyright and Credits -- Endorsements for Gamification for Product Excellence -- Description -- Dedication -- Foreword -- Contributors -- Table of Contents -- Preface -- Chapter 1: Gamification Basics -- Introduction to gamification -- Games as a business -- Gamification basics -- History of gamification -- The birth of games -- Games as motivators -- Gaming goes electronic -- Games in the home and everyday life -- Connectivity in game design -- Key concepts in gamification -- Reward systems -- Progress tracking -- Narrative and storytelling -- Social engagement Game psychology -- Where gamification stands today -- Gamification ethics and planning -- Industry acceptance -- Summary -- Further reading -- Chapter 2: Gamification for Product Managers -- Product manager core competencies -- Product managers' emotional quotient (PMEQ) -- "Elite eight" product manager skills -- How this book fits into your product career -- Gamification increases user engagement -- Benefits of gamification for user engagement -- Why the app was created -- Gamification can give "nudges" to desired behaviors -- Gamification differentiates your product and breaks the status quo Market research, data, and collection methods -- Primary research -- Secondary research -- Qualitative versus quantitative methods -- Sample size and sampling methods -- Sample size example -- Understanding user motivation and behavior -- Triangulating insights and bridging the qualitative-quantitative divide -- Applying market research insights to drive product excellence -- Creating user personas and Jobs to Be Done -- Personas -- JTBD -- Summary -- Chapter 5: Game Mechanics and Psychology -- Reward systems -- Point redemption -- Punch cards -- Referral systems -- Content unlocks -- Memberships Community recognition -- Purchase matching -- Random loot -- Progress tracking -- Points -- Leveling -- Badges -- Achievements -- Completion scores -- Step counters -- Completion rewards -- Tests of knowledge -- Accomplishment splashes -- Save points -- Anniversary call-out -- Narrative and storytelling -- Customer reviews -- Environmental, Social, and Governance -- Year in review -- Inventory systems -- User profiles -- Avatars -- Mentor -- Abandonment capture -- User research artifacts -- Social engagement -- High scores -- Leaderboards -- Live collaboration -- Share button -- Voting |
| 요약 | Streamline your product management process with gamification strategies, frameworks, and best practices from experts to create remarkable products Key Features Design gamification frameworks that captivate users and deliver a compelling experience Build a successful gamification strategy to go from concept to prototype to production with ease Gamify product management processes using game techniques to effectively lead teams and stakeholders Purchase of the print or Kindle book includes a free PDF eBook Book Description Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you'll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You'll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional. What you will learn Explore gamification and learn how to engage your user with it Gain insights into the functionality and implementation of different gamification frameworks Master specific game elements and mechanics that can be used to improve user experiences Design a successful gamification strategy to test your hypothesis and develop a business case Implement and test the prototype you've created with users for feedback Say the right words to sell your gamification strategy to stakeholders Use design thinking exercises and game elements to improve the product management process Who this book is for If you are a product manager, product leader, or product designer weaving gamified experiences and crafting exceptional digital products from conception to reality, then this book is the absolute right pick for you. The topics covered will enable you to level up your products and unleash their full potential through gamification. All the gamification strategies and frameworks discussed in this book can be practically applied across different domains with ease. |
| 일반주제명 | Production management. Gamification. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:9781837634439 Print version:18376383819781837638383 |
| 대출바로가기 | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3692277 |
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