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Management : the basics /

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개인저자Witzel, Morgen, author.
서명/저자사항Management :the basics /Morgen Witzel.
판사항Second edition.
형태사항1 online resource
총서사항The Basics Ser.
소장본 주기OCLC control number change
ISBN9781003171720
1003171729
9781000543322
1000543323
9781000543278
1000543277




서지주기Includes bibliographical references and index.
요약"Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, including: Business strategy and how to use it to meet goals how successful marketing works how organizations are structured and function Fundamentals of corporate finance Human resource management's role in the management and development of people the importance of knowledge and culture to management This second edition has been updated to take account of general advances in management thinking, including developments in governance, responsible management, environmental pressures and a new emphasis on health and well-being in the aftermath of the Covid-19 pandemic. It brings management thinking fully up to date with the latest currents and trends. This accessible, readable primer is an ideal starting point for anyone starting to learn about business and management"--
일반주제명Management.
Gestion.
management.
BUSINESS & ECONOMICS -- General.
BUSINESS & ECONOMICS -- Human Resources & Personnel Management.
BUSINESS & ECONOMICS -- Management.
Management.
언어영어
기타형태 저록Print version:Witzel, Morgen.Management.Second edition.Abingdon, Oxon ; New York, NY : Routledge, 20229780367775124
대출바로가기https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3175387

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