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Influencing customer demand : an operations management approach /

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자료유형E-Book
개인저자Hemmati, M., editor.
Sajadieh, Mohsen S., editor.
서명/저자사항Influencing customer demand :an operations management approach /edited by M. Hemmati and Mohsen S. Sajadieh.
판사항First ediition.
형태사항1 online resource (ix, 287 pages) : illustrations
소장본 주기OCLC control number change
ISBN9781003107446
1003107443
9781000406979
1000406970
9781000406962
1000406962

기타표준부호10.1201/9781003107446doi
서지주기Includes bibliographical references and index.
요약"In today's competitive markets, considering the demand and the supply chain sides are crucial to keeping revenue and customer satisfaction maximized. Managing and planning demand play a vital role in the sustainability of a company. This is the first book to discuss managerial, mathematical, and the conceptual framework of influencing factors on demand along with accurate mathematical analysis to evaluate and raise revenue. The book provides an understanding of the key factors that influence buyer demand. It presents the mathematical relationship between the influencing factors and the demand functions. It discusses the methods used for influencing demand, how to measure demand dependence on factors such as price, quality, and inventory and it helps management improve alignment between supply and demand by affecting the levels and understanding the role within the SCM. This book is applicable for the professional, as well as for academia. It can help those working in SCM, Project Management, Production, Inventory Control, Scheduling, Engineering Management, Retail Management, and Operations Management"--
일반주제명Supply and demand.
Marketing -- Management.
Sales management.
Production management.
TECHNOLOGY / Manufacturing
BUSINESS & ECONOMICS / Production & Operations Management
Marketing -- Management.
Production management.
Sales management.
Supply and demand.
언어영어
기타형태 저록Print version:Influencing customer demandFirst edition.Boca Raton : CRC Press, 2021.9780367619985
대출바로가기https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2915253

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