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Multidisciplinary perspectives on media fandom / [electronic resource]

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자료유형E-Book
개인저자Dunn, Robert Andrew, 1976-, editor.
서명/저자사항Multidisciplinary perspectives on media fandom /Robert Andrew Dunn.[electronic resource]
발행사항Hershey, PA : Information Science Reference, an imprint of IGI Global, [2020]
형태사항1 online resource (xx, 433 pages) : color illustrations.
총서사항Advances in religious and cultural studies (ARCS) book series
소장본 주기OCLC control number change
ISBN9781799833253
1799833259


1799833267
9781799833260

기타표준부호10.4018/978-1-7998-3323-9doi
일반주기 "Premier Reference Source" -- taken from front cover.
서지주기Includes bibliographical references and index.
내용주기Chapter 1. Living myths in a living world: mythological studies and green studies implications of fandom -- Chapter 2. Personality traits and fans' motives for attention to fictional narratives -- Chapter 3. Comic con communion: gender, cosplay, and media fandom -- Chapter 4. Music behind the masks: fans' reaction to the sounds of batman villains -- Chapter 5. The new hip-hop generation of China -- Chapter 6. Foreign but familiar: genre and the global Korean drama fandom -- Chapter 7. Digital fandom overseas: how do Turkish television fans in latin America do it all? -- Chapter 8. The people's audience: the relationship between TV presenter Silvio Santos and his TV studio audience -- Chapter 9. Growth in sport media and the rise of new sport fandom -- Chapter 10. Social identity theory in sports fandom research -- Chapter 11. National Team fans: is passion enough to leverage sponsor brands? -- Chapter 12. The role of art in persuasiveness of sport sponsorship: an aesthetic perspective of fandom in today's media world -- Chapter 13. Esports fandom and the collegiate student-athlete experience: active audiences and spectatorship -- Chapter 14. Mobile gaming strategic communication and fear of missing out (FoMO) in fan culture: a case study of final fantasy brave exvius -- Chapter 15. Is the news cycle "real"?: a case study of media "phandom" and agenda setting in Persona 5 -- Chapter 16. The futurians, gamergate, and fandom: the construction of social identities through competition and technology -- Chapter 17. Online community bonds as a method of mitigating toxicity in an interactive livestream -- Chapter 18. Celebrity and influencer in a fan economy: unfolding the fans' roles in enhancing endorsement effects -- Chapter 19. Brand fandom insights: marketing themes and trends from practitioners.
요약"This book explores under-studied cultures of fandom as well as emerging intricacies of established fandoms"--Provided by publisher"--
일반주제명Mass media -- Social aspects.
Fans (Persons)
Fans (Persons)
Mass media -- Social aspects.
언어영어
기타형태 저록Print version:Multidisciplinary perspectives on media fandomHershey, PA : Information Science Reference, [2020]9781799833239
대출바로가기https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2457115

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