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Strategic internal communication : a practitioner's guide to implementing cutting-edge methods for improved workplace culture /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Dahlman, Susanne, 1964-, author. Heide, Mats, author. |
| 서명/저자사항 | Strategic internal communication :a practitioner's guide to implementing cutting-edge methods for improved workplace culture /Susanne Dahlman and Mats Heide. |
| 발행사항 | Abingdon, Oxon : ; New York, NY : Routledge, 2021. |
| 형태사항 | 1 online resource (xi, 155 pages) : illustrations |
| 소장본 주기 | Master record variable field(s) change: 050 |
| ISBN | 9781003005728 1003005721 9781000177411 1000177416 9781000177251 1000177254 9781000177336 1000177335 |
| 기타표준부호 | 10.4324/9781003005728doi |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Introduction: The value of internal communication -- Communicating strategy and change -- The manager's communicative role -- The co-worker's communicative role -- The communication professional's role and assignment -- Digital communication -- Measuring communication -- Summary and the way forward. |
| 요약 | "What is internal communication? What role does it play in contemporary organizations? What are the consequences of malfunctioning internal communication? There are many aspects of internal communication - work related, social, formal, informal, vertical, horizontal, between coworkers, between coworkers and managers, communication before and under organizational changes, internal crisis communications and so forth. We think of different forms of communication channels such as intranet, staff magazines, electronic billboards and internal television. This book interconnects these different parts and to emphasizes the strategic value and importance of internal communication. We understand internal communication as an unused capital with a large potential for organizational success. Further, we understand internal communication as a basic prerequisite of organizations that is performed by all members of an organization - managers, coworkers and communication professionals. Traditionally there has been too much emphasize on the work and function of communication professionals when internal communication is discussed, but most of the communication value is actually produced by managers and coworkers. However, communication professionals are the communication experts in organizations that strategically facilitate the organization. This book is based on a cooperation between Susanne Dahlman, senior communication consultant, and Mats Heide, professor in strategic communication at Lund University. Hence, this book has a unique approach that covers both practical and academic aspects of internal communication. This book is a response to that demand for a book that covers the strategic aspects of internal communication in practice, and as such is ideal reading for both practitioners and advanced students"-- |
| 일반주제명 | Communication in management. Communication in organizations. Corporate culture. Organizational behavior. Communication in management. Communication in organizations. Corporate culture. Organizational behavior. BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Workplace Culture |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Dahlman, Susanne, 1964-Strategic internal communicationAbingdon, Oxon : New York, NY : Routledge, 2021.9780367435387 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2575608 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00017890 | 658.4/5 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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