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Radio's second century : past, present, and future perspectives /

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자료유형E-Book
개인저자Hendricks, John Allen, editor.
서명/저자사항Radio's second century :past, present, and future perspectives /edited by John Allen Hendricks ; foreword by Michael Brown.
발행사항New Brunswick, New Jersey : Rutgers University Press, [2020]
형태사항1 online resource (xiv, 301 pages)
소장본 주기Master record variable field(s) change: 072
ISBN9780813598499
0813598494
9780813598482
0813598486
9780813598505
0813598508


서지주기Includes bibliographical references and index.
요약"As one of the first scholarly monographs to examine the status of broadcasting on its one hundredth anniversary, Radio's Second Century investigates both vanguard and perennial topics relevant to radio's past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements that provide alternatives for consumers. Lasting influences such as on-air personalities, audience behavior, fan relationships, and localism are analyzed as well as contemporary issues including social and digital media. Other essays examine the regulatory concerns that continue to exist for public radio, commercial radio, and community radio, and discuss the hindrances and challenges posed by government regulation with an emphasis on both American and international perspectives. Radio's impact on cultural hegemony through creative programming content in the areas of religion, ethnic inclusivity, and gender parity is also explored. Taken together, this volume compromises a meaningful insight into the broadcast industry's continuing power to inform and entertain listeners around the world via its oldest mass medium--radio"--
일반주제명Radio broadcasting.
Radio broadcasting.
PERFORMING ARTS / General
언어영어
기타형태 저록Print version:Radio's second centuryNew Brunswick, New Jersey : Rutgers University Press, [2020]9780813598475
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2318035

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