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How Behavior Spreads : The Science of Complex Contagions /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Centola, Damon, author. |
| 서명/저자사항 | How Behavior Spreads :The Science of Complex Contagions /Damon Centola. |
| 발행사항 | Princeton, New Jersey : Princeton University Press, [2018] |
| 형태사항 | 1 online resource. |
| 총서사항 | Princeton analytical sociology series |
| 소장본 주기 | Master record variable field(s) change: 050, 072, 082, 650 |
| ISBN | 9781400890095 1400890098 |
| 서지주기 | Includes bibliographical references and index. |
| 요약 | "A new, counterintuitive theory for how social networks influence the spread of behavior.New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors and innovations? In How Behavior Spreads, Damon Centola presents over a decade of original research examining how changes in societal behavior--in voting, health, technology, and finance-occur and the ways social networks can be used to influence how they propagate. Centola's startling findings show that the same conditions accelerating the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. While it is commonly believed that "weak ties"-long-distance connections linking acquaintances-lead to the quicker spread of behaviors, in fact the exact opposite holds true. Centola demonstrates how the most well-known, intuitive ideas about social networks have caused past diffusion efforts to fail, and how such efforts might succeed in the future. Pioneering the use of Web-based methods to understand how changes in people's social networks alter their behaviors, Centola illustrates the ways in which these insights can be applied to solve countless problems of organizational change, cultural evolution, and social innovation. His findings offer important lessons for public health workers, entrepreneurs, and activists looking to harness networks for social change.Practical and informative, How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world."-- |
| 일반주제명 | Human behavior. Social networks. PSYCHOLOGY / Social Psychology. |
| 언어 | 영어 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1679018 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00013079 | 302.5 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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