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Brand Aid [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | VanAuken, Brad |
| 서명/저자사항 | Brand Aid[electronic resource] |
| 발행사항 | New York : AMACOM, 2015. |
| 형태사항 | 1 online resource |
| ISBN | 9780814434734 9780814434741 |
| 요약 | Branding is more than a great logo. A brand is the essence of an organization-its DNA-impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation ??5 elements that trigger brand insistence ??Turning brand strategy into advertising ??Online branding ??Private label brands ??Creating "category of one" brands ??Social responsibility, sustainability, and storytelling ??60 nontraditional marketing techniques ??Metrics ??And more A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization's brand. |
| 일반주제명 | BUSINESS & ECONOMICS / General |
| 언어 | 영어 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=795573 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00012305 | 658.8/27 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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