가야대학교 분성도서관
주메뉴
자료검색
- Home
- 상세정보
상세정보
부가기능
Fundamentals of school marketing /
상세 프로파일
| 자료유형 | E-Book |
|---|---|
| 개인저자 | Lockhart, Johanna, 1971- |
| 서명/저자사항 | Fundamentals of school marketing /Johanna M. Lockhart. |
| 발행예정일자 | 1609 |
| 형태사항 | 1 online resource. |
| 소장본 주기 | eBooks on EBSCOhostAll EBSCO eBooks |
| ISBN | 9781475829976 1475829973 |
| 서지주기 | Includes bibliographical references. |
| 내용주기 | School marketing: what it is and why it matters -- Getting started -- Marketing research and database marketing -- Marketing communication. |
| 요약 | Fundamentals Of School Marketing is designed to help school administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program that achieves their particular goals. Success in any complex endeavor requires an understanding of the fundamentals. Likewise, successful school marketing requires an understanding of the basic principles of integrated marketing. Fundamentals of School Marketing presents the basics of integrated marketing without jargon, theory, or debate over the merits of the latest marketing trend. |
| 일반주제명 | Schools -- United States -- Marketing. Schools -- Marketing. Schools - United States - Marketing. BUSINESS & ECONOMICS / Industries / General |
| 주제명(지명) | United States. -- fast |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Lockhart, Johanna, 1971-Fundamentals of school marketingLanham, Maryland : Rowman & Littlefield, 20169781475829952 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1351173 |
소장정보
- 소장정보
인쇄
| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00009628 | 338.4/337 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
|
카피라이터
