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Geodemographics for marketers : using location analysis for research and marketing /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Leventhal, Barry, author. |
| 서명/저자사항 | Geodemographics for marketers :using location analysis for research and marketing /Barry Leventhal. |
| 형태사항 | 1 online resource (xxvi, 203 pages) : illustrations, maps. |
| 총서사항 | Marketing science series |
| 소장본 주기 | eBooks on EBSCOhostAll EBSCO eBooks |
| ISBN | 9780749473839 0749473835 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | An overview of geodemographics -- Big data and geodemographics -- Key data sources -- Geodemographic classification systems -- Other types of geodemographic discriminators -- The mechanics of using geodemographics -- Applications in various industry sectors -- Choosing a geodemographic classification -- The international perspective -- Creating your own information products -- Looking to the future. |
| 일반주제명 | Marketing research. Geodemographics. Consumers -- Research. Consumers -- Research. Geodemographics. Marketing research. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Leventhal, Barry, author.Geodemographics for marketers9780749473822 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1135100 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00008865 | 658.4/3 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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