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Lies We Live By : Defeating Doubletalk and Deception in Advertising, Politics, and the Media
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Hausman, Carl. |
| 서명/저자사항 | Lies We Live By :Defeating Doubletalk and Deception in Advertising, Politics, and the Media. |
| 발행사항 | New York : Routledge, 2014. |
| 형태사항 | 1 online resource (240 pages) |
| 소장본 주기 | eBooks on EBSCOhostAll EBSCO eBooks |
| ISBN | 9781136684739 1136684735 |
| 내용주기 | Cover; Half Title; Title Page; Copyright Page; Table of Contents; Acknowledgments; Introduction; 1 Term Warfare: How to Lie with Words; 2 Damn the Statistics: How to Lie with Numbers; 3 Seeing Is Believing? Don't You Believe It! How to Lie with Images; 4 I'm from the Government and I'm Here to Confuse You; 5 I Lie, Therefore I Am: The Existentially Ambiguous Image in Politics; 6 The Vying Game: Cooking the Books in College Rankings; 7 The Veiled Variable Rides Again: Tricks of the Trade in Financial Institutions; 8 There's a Special on Fine Print in Aisle 9: The Tricky Business of Retailing. 9 Driven to Distraction: How Car Retailers Confuse the Consumer10 Reach out and Confuse Someone: Baffle-Gab on the Phone Line; 11 You May Already Be a Sucker! Misrepresentation by Mail; 12 Brave New Bamboozle: Tricky Business over the Internet; 13 Reality (Sound)bites: How Made-for-Media Pseudo-Events Distort Our View of the World; Ten Lists of Ten Guidelines for Becoming a Better Consumer of Information; How and Where to Complain: A Resource Guide for Consumers; Index. |
| 요약 | First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company. |
| 일반주제명 | Deception. Truthfulness and falsehood. BUSINESS & ECONOMICS -- Advertising & Promotion. Deception. Truthfulness and falsehood. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Hausman, Carl.Lies We Live By.New York : Routledge, 20140415922801 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=801231 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00007818 | 659.13 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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