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The 20 Ps of marketing : a complete guide to marketing strategy /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Pearson, David, 1950- |
| 서명/저자사항 | The 20 Ps of marketing :a complete guide to marketing strategy /David Pearson. |
| 형태사항 | 1 online resource. |
| ISBN | 9780749471071 (electronic bk.) 0749471077 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Part one. Core -- part two. Actions -- part three. Measurements -- part four. Behaviours. |
| 요약 | "Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterised by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethical issues. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Hagen Daz and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing"-- |
| 일반주제명 | Marketing -- Management. Marketing. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Marketing / Direct. BUSINESS & ECONOMICS / E-Commerce / Internet Marketing. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Pearson, David, 1950-20 Ps of marketing9780749471064 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=666810 |
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| 1 | WE00004239 | 658.8/02 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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