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The Art of War for Small Business : Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Sheetz-Runkle, Becky. |
| 서명/저자사항 | The Art of War for Small Business[electronic resource] :Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu /Becky Sheetz-Runkle. |
| 발행사항 | New York : AMACOM, 2014. |
| 형태사항 | 1 online resource (255 p.) |
| ISBN | 9780814433829 (electronic bk.) 0814433820 (electronic bk.) |
| 일반주기 |
Description based upon print version of record.
|
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Cover; Contents; Acknowledgments; Introduction; PART 1-SEIZE THE ADVANTAGE WITH SUN TZU; 1. About Sun Tzu and The Art of War; 2. The Power of Applying The Art of War for Small Business; PART 2-UNDERSTANDING: ESSENTIAL SUN TZU; 3. Understand Yourself; 4. Understand the Enemy; 5. Understand the Market; 6. Sun Tzu for Customers and Business Alliances; PART 3-PRINCIPLES FOR THE BATTLEFIELD; 7. Embody the General; 8. Perseverance; 9. Focus; 10. Unity; PART 4-ADVANCED SUN TZU: STRATEGY FOR YOUR SMALL BUSINESS; 11. Maneuvering; 12. Adaptation; 13. Spirit; 14. Deception 15. Sun Tzu and the Future of Your BusinessAppendix: Key Sun Tzu Passages for Small Business; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Author; Free Sample Chapter from Do It! Marketing |
| 이용제한사항 | Due to publisher license, access is restricted to authorised GRAIL clients only. Please contact GRAIL staff. |
| 요약 | Written in China more than 2,000 years ago, The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent...for their very survival. The Art of War. |
| 일반주제명 | Small business -- Management. Strategic planning. Leadership. Leadership. Small business -- Management. Strategic planning. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Sheetz-Runkle, BeckyThe Art of War for Small Business : Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun TzuNew York : AMACOM,c20149780814433812 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=686820 |
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|---|---|---|---|---|---|---|---|---|
| 1 | WE00004024 | 658.4/012 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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