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Winning power : Canadian campaigning in the twenty-first century /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Flanagan, Thomas, 1944, author. |
| 서명/저자사항 | Winning power :Canadian campaigning in the twenty-first century /Tom Flanagan. |
| 판사항 | [CEL version]. |
| 형태사항 | 1 online resource (viii, 234 pages) |
| ISBN | 9780773590366 (electronic bk.) 0773590366 (electronic bk.) |
| 일반주기 |
Part II The Changing Reality of Campaigning.
|
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Part I The Permanent Reality of Campaigning. Fundamental Concepts -- Playing by the Rules -- Strategy I: Positioning -- Strategy II: Triage and Concentration -- The Technology of Persuasion -- The Importance of Money -- The Permanent Campaign -- Going Negative. Part III Fear and Loathing in Alberta. Fear and Loathing in Alberta -- Applying the Principles -- Appendix: The Calgary Centre By-Election: A Clash of Campaign Models (with Ryan Pike). |
| 일반주제명 | Political campaigns -- Canada. Campaign funds -- Canada. Political campaigns -- Technological innovations -- Canada. Political campaigns -- Alberta -- Case studies. POLITICAL SCIENCE / Political Process / Elections. POLITICAL SCIENCE / Political Process / General. |
| 언어 | 영어 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=698466 |
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