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Mastering Strategy [electronic resource]

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개인저자Braun, Michael.
Latham, Scott.
서명/저자사항Mastering Strategy[electronic resource]
발행사항Santa Barbara : ABC-CLIO, 2014.
형태사항1 online resource (182 p.)
ISBN9781440829543 (electronic bk.)
1440829543 (electronic bk.)
1440829535 (Cloth)
9781440829536 (Cloth)
일반주기 Description based upon print version of record.
내용주기Cover; Contents; Figures; Acknowledgments; Introduction; Workshop 1 Strategy, Defined: What We Talk About When We Talk About Strategy; Workshop 2 Understanding the Business Climate: Which Way Is the Wind Blowing?; Workshop 3 SWOT and Generic Strategies: Starting with a View from the Top; Workshop 4 The Five Forces: Pressure Points on Your Company's Profitability; Workshop 5 The Value System: Who's Kicking-and Kissing-Whom?; Workshop 6 The Value Chain: The Ins and Outs of Your Business; Workshop 7 The Core Competency: What's Your Secret Sauce?
Workshop 8 Diversifications: Where Do You Go from Here-and How Do You Get There?Workshop 9 International Strategy: Stepping Out of Your Domestic Market; Workshop 10 Measuring Strategic Success: It Ain't a Strategy If You Can't Measure It; Workshop 11 Strategy Implementation: Getting Your Strategic Ducks in a Row; Workshop 12 Wrap-up: Mastering Strategy . . . and Beyond!; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; M; N; O; P; R; S; T; U; V; W; Z
요약Fun to read yet full of powerful business information, this guide provides a comprehensive toolkit for crafting winning strategies in today's competitive environment.
일반주제명Strategic planning.
Success in business.
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Organizational Behavior.
언어영어
기타형태 저록Print version:Braun, Michael.Mastering Strategy.Santa Barbara : ABC-CLIO, 20149781440829536
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=779847

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