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Reverse Engineering Social Media : Software, Culture, and Political Economy in New Media Capitalism [electronic resource]

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개인저자Gehl, Robert W.
서명/저자사항Reverse Engineering Social Media[electronic resource] :Software, Culture, and Political Economy in New Media Capitalism.
발행사항Philadelphia : Temple University Press, 2014.
형태사항1 online resource (236 p.)
ISBN9781439910368 (electronic bk.)
1439910367 (electronic bk.)
일반주기 Description based upon print version of record.
내용주기Acknowledgments; Introduction: Looking Forward and Backward: Heterogeneous Engineering of Social Media Software; 1. The Computerized Socialbot Turing Test: Noopower and the Social Media State(s) of Mind; 2. The Archive and the Processor: The Internal Hardware Logic of Social Media; 3. Architecture and Implementation: Engineering Real (Software) Abstractions in Social Media; 4. Standardizing Social Media: Technical Standards, the Interactive Advertising Bureau, and the Rise of Social Media Templates; 5. Engineering a Class for Itself: The Case of Wikipedia's Spanish Fork Labor Strike
6. A Manifesto for Socialized MediaNotes; Bibliography; Index
요약Robert Gehl's timely critique, Reverse Engineering Social Media, rigorously analyzes the ideas of social media and software engineers, using these ideas to find contradictions and fissures beneath the surfaces of glossy sites such as Facebook, Google, and Twitter. Gehl adeptly uses a mix of software studies, science and technology studies, and political economy to reveal the histories and contexts of these social media sites. Looking backward at divisions of labor and the process of user labor, he provides case studies that illustrate how binary ""Like"" consume.
일반주제명Online social networks.
Social media.
Online social networks.
Social media.
SOCIAL SCIENCE / Media Studies.
COMPUTERS / Social Aspects / Human-Computer Interaction.
TECHNOLOGY & ENGINEERING / History.
PSYCHOLOGY / Social Psychology.
언어영어
기타형태 저록Print version:Gehl, Robert WReverse Engineering Social Media : Software, Culture, and Political Economy in New Media CapitalismPhiladelphia : Temple University Press,c20149781439910344
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=800936

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