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Airport marketing [electronic resource] /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Halpern, Nigel. Graham, Anne, 1958- |
| 서명/저자사항 | Airport marketing[electronic resource] /Nigel Halpern, Anne Graham. |
| 발행사항 | New York : Routledge, 2013. |
| 형태사항 | 1 online resource (pages cm.) |
| ISBN | 9781136306556 (electronic bk.) 1136306552 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution. |
| 일반주제명 | Airports -- Economic aspects. Airports -- Management. Aeronautics, Commercial -- Economic aspects. TECHNOLOGY & ENGINEERING / Aeronautics & Astronautics. TRANSPORTATION / Aviation / Commercial. Aeronautics, Commercial -- Economic aspects. Airports -- Economic aspects. Airports -- Management. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Halpern, Nigel.Airport marketing.New York : Routledge, 20139780415529389 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=601494 |
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