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Messaging for engineering : from research to action /

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자료유형E-Book
단체저자명National Academy of Engineering. Committee on Implementing Engineering Messages,issuing body.
National Academy of Engineering,issuing body.
National Academy of Engineering. Committee on Public Understanding of Engineering Messages.
서명/저자사항Messaging for engineering :from research to action /Committee on Implementing Engineering Messages, National Academy of Engineering of the National Academies.
형태사항1 online resource (96 pages) : illustrations (chiefly color)
ISBN9780309261814
0309261813

일반주기 "This publication builds on the 2008 NAE publication, Changing the conversation : messages for improving public understanding of engineering"--Preface.
서지주기Includes bibliographical references.
내용주기1. Introduction -- The Value of Public Understanding of Engineering -- Changing the Conversation -- The Challenges of Rebranding -- Changing the Conversation : From Research to Action -- Outline of This Report -- Audiences for This Report -- 2. What Has Been Accomplished? -- Messaging Based On Changing the Conversation -- Messaging in the Spirit of Changing the Conversation -- Creation of New Tools and Resources -- 3. Call to Action -- The Basics -- Sector-Specific Actions -- Other Opportunities -- Conclusion -- Appendix A: Biographies of Committee Members -- Appendix B: Workshop Agenda -- Appendix C: List of Participants.
일반주제명Communication in engineering.
Engineering -- Social aspects -- United States.
Engineers -- Public relations -- United States.
TECHNOLOGY & ENGINEERING / Engineering (General).
TECHNOLOGY & ENGINEERING / Reference.
언어영어
기타형태 저록Print version:Messaging for engineering : from research to action.Washington, District of Columbia : National Academies Press, [2013]xii, 82 pages ; 23 cm9780309261807
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=867567

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