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The entrepreneur's guide to market research [electronic resource] /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Wenzel, Anne M. |
| 서명/저자사항 | The entrepreneur's guide to market research[electronic resource] /Anne M. Wenzel. |
| 발행사항 | Santa Barbara, Calif. : Praeger, c2012. |
| 형태사항 | 1 online resource (xi, 167 p.) : ill. |
| 총서사항 | The entrepreneur's guide |
| ISBN | 9780313396069 (electronic bk.) 031339606X (electronic bk.) |
| 기타표준부호 | 9786613393555 |
| 일반주기 |
Includes index.
|
| 내용주기 | What market research is---and is not -- Typical outline for a business plan market analysis -- Types of market research -- Developing a demographic profile -- Researching trends in our markets -- Distribution and spending patterns -- Estimating the size and growth of the market -- The competition : competitors, emerging trends, and technologies -- Exploratory market research -- Putting it all together -- Fitting the market analysis into the business plan. |
| 일반주제명 | Marketing research. Business planning. Entrepreneurship. New business enterprises. BUSINESS & ECONOMICS / Marketing / Research. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Wenzel, Anne M.Entrepreneur's guide to market research.Santa Barbara, Calif. : Praeger, c20129780313396052 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=419915 |
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| 1 | WE00002679 | 658.8/3 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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