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Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Lindstro?m, Martin, 1970- |
| 서명/저자사항 | Brandwashed[electronic resource] :tricks companies use to manipulate our minds and persuade us to buy /Martin Lindstrom. |
| 발행사항 | London ; Philadelphia : Kogan Page, 2012. |
| 형태사항 | 1 online resource (xii, 276 p.) |
| ISBN | 9780749465254 (electronic bk.) 0749465255 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | A brand detox -- Buy buy baby: when companies start marketing to us in the womb -- Peddling panic and paranoia: why fear sells -- I can't quit you: brand addicts, shopaholics, and why we can't live without our smart phones -- Buy it, get laid: the new face of sex (and the sexes) in advertising -- Under pressure: the power of peers -- Oh, sweet memories: the new (but also old) face of nostalgia marketing -- Marketers' royal flush: the hidden powers of celebrity and fame -- Hope in a jar: the price of health, happiness, and spiritual enlightenment -- Every breath you take, they'll be watching you: the end of privacy -- I'll have what Mrs. Morgenson is having: the most powerful hidden persuader of them all: us. |
| 요약 | "Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Lindstrom reveals eye opening details such as : how advertisers and marketers target children at an alarmingly young age - starting when they are still in the womb, what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares, the first ever evidence proving how addicted we all are to our iPhones and our Blackberrys, and how certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive, and much, much more"--Provided by publisher. |
| 일반주제명 | Consumer behavior. Consumers -- Psychology. Brand choice -- Psychological aspects. Marketing -- Psychological aspects. Neuromarketing. Branding (Marketing) Brand name products. BUSINESS & ECONOMICS / Advertising & Promotion. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Lindstro?m, Martin, 1970-Brandwashed.London : Kogan Page, 20129780749465049 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=429883 |
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