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The new strategic brand management : advanced insights and strategic thinking / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Kapferer, Jean-Noe?l. |
| 서명/저자사항 | The new strategic brand management[electronic resource] :advanced insights and strategic thinking /Jean-Noe?l Kapferer. |
| 판사항 | 5th ed. |
| 발행사항 | London ; Philadelphia : Kogan Page, 2012. |
| 형태사항 | 1 online resource. |
| ISBN | 9780749465162 (electronic bk.) 0749465166 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 요약 | "Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Nol棨 Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands"-- |
| 일반주제명 | Brand name products -- Management. BUSINESS & ECONOMICS / Marketing / Research. Brand name products -- Management. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Kapferer, Jean-Noe?l.New strategic brand management.5th ed.London ; Philadelphia : Kogan Page, 20129780749465155 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=429882 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00002059 | 658.8/343 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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