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Everything but the coffee : learning about America from Starbucks / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Simon, Bryant. |
| 서명/저자사항 | Everything but the coffee[electronic resource] :learning about America from Starbucks /Bryant Simon. |
| 발행사항 | Berkeley : University of California Press, c2009. |
| 형태사항 | 1 online resource (xi, 304 p.) |
| ISBN | 9780520945173 (electronic bk.) 0520945174 (electronic bk.) |
| 서지주기 | Includes bibliographical references (p. 279-287) and index. |
| 내용주기 | Introducing the Starbucks moment -- Real coffee -- Predictability the individual way -- It looks like a third place -- Self-gifting and retail therapy -- Hear music for everyday explorers -- Not-so-green cups -- Sleeping soundly in the age of globalization. |
| 요약 | Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coff. |
| 주제명(단체명) | Starbucks Coffee Company. |
| 일반주제명 | Coffee -- United States. Coffeehouses -- United States. COOKING -- Beverages -- Coffee & Tea. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Simon, Bryant.Everything but the coffee.Berkeley : University of California Press, c20099780520261068 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=305972 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00000436 | 641.3/373 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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