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Flying off course : airline economics and marketing / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Doganis, Rigas. |
| 서명/저자사항 | Flying off course[electronic resource] :airline economics and marketing /Rigas Doganis. |
| 판사항 | 4th ed. |
| 발행사항 | London ; New York : Routledge, 2010. |
| 형태사항 | 1 online resource (xvi, 336 p.) : ill. |
| ISBN | 9780203863992 (electronic bk.) 0203863992 (electronic bk.) |
| 기타표준부호 | 9786612576171 |
| 서지주기 | Includes bibliographical references (p. 329-332) and index. |
| 내용주기 | Characteristics and trends in airline operations -- Traditional bilateralism : the impact of economic regulation -- Liberalisation : open markets, open skies and bayond -- The structure of airline costs -- Determinants of airline costs -- The low-cost model -- The economics of passenger charters -- Airline marketing : the role of passenger demand -- Forecasting demand -- Product planning -- Pricing for profit? -- The economics of air freight -- Future prospects : un unstable industry? -- Appendix : Freedoms of the air. |
| 일반주제명 | Aeronautics, Commercial. Aeronautics, Commercial -- Marketing. Airlines. Airlines -- Marketing. TRANSPORTATION -- Aviation -- Commercial. TECHNOLOGY & ENGINEERING -- Aeronautics & Astronautics. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Doganis, Rigas.Flying off course.4th ed.London ; New York : Routledge, 20109780415447362 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=303074 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
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| 1 | WE00000437 | 387.7/1 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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