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Strategic brand management for B2B markets : a road map for organizational transformation / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Sarin, Sharad. |
| 서명/저자사항 | Strategic brand management for B2B markets[electronic resource] :a road map for organizational transformation /Sharad Sarin. |
| 발행사항 | New Delhi : Response Books ; Thousand Oaks, Calif. : Sage Publications, 2010. |
| 형태사항 | 1 online resource (xix, 262 p.) : ill. |
| 총서사항 | Response books |
| ISBN | 9788132106654 (electronic bk.) 8132106652 (electronic bk.) |
| 서지주기 | Includes bibliographical references (p. [250]-253) and index. |
| 내용주기 | Thinking about B2B brands -- Brands and B2B markets : putting things in perspective -- Organizational buying and role of brands : the Indian perspective -- Brand management and B2B marketers : a deeper probe -- Creating corporate brands: the key asset of any B2B brand -- Brand TATA : leadership with trust -- Brand L & T : nation building to building nations -- Brand Infosys : excellence in never-ending symphonic marathon -- Brand communications -- Managing marketing communications for B2B markets -- Websites and B2B brands : a low-cost goldmine lying unexplored -- Holistic brand management -- Holistic brand management : six cases of B2B brands -- The future challenges -- Beyond exports : creating Iindian global brands--reality and possibilities -- Rekindling their aspiration through the idea of brands -- Reflections and afterthoughts. |
| 요약 | This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India--Tata, Larsen & Toubro and Infosys--the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. With three decades of experience as an academician and consultant in B2B Mark. |
| 일반주제명 | Branding (Marketing) Brand name products -- Management. Product management. Branding (Marketing) -- India. Brand name products -- India -- Management. Product management -- India. Brand name products -- Management -- India. Brand name products -- Management. Branding (Marketing) Branding (Marketing) -- India. Product management -- India. Product management. Business. BUSINESS & ECONOMICS -- Advertising & Promotion. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Sarin, Sharad.Strategic brand management for B2B markets.New Delhi : Response Books ; Thousand Oaks, Calif. : Sage Publications, 20109788132105220 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354913 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00000770 | 658.8/27 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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